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Why we built Engatta

It is quite a challenge to create and maintain high-quality content at scale.

Lack of overview

The company you work for probably has one or more content management systems. Perhaps a digital asset management platform to handle images and video too. Plus a tool to post to social channels, a set of kanban boards and sheets to connect all the dots.

At the end of the day, however, you still can’t figure out something as basic as the status of all running and upcoming campaigns.

...and control

Does your company have time-sensitive content that is updated frequently? Or is brand identity key and are you focussing on tone of voice, clarity, and inclusive language?

Control over the content is essential to ensure customers see relevant information on their channel of choice and avoid costly errors and reputational damage.

Content lead at the office

A walk in the park

The creation and publication of content is a big and often complex process. With multi-disciplinary teams that work scattered across the organization, in an increasingly hybrid workplace, on several projects at the same time. In addition to that, there are connective points — the strategy, new ideas, decision-making and upkeep. All happening in an ever-changing digital world.

Besides a team of content specialists to handle management and ensure content is delivered on time and on brand, you need the right tool to stay in control.

We believe organizations - large and small - can face content challenges by using a content operations platform.

That’s why we created Engatta.

With a collaborative workspace: one place to plan, create and publish content to all your channels and a workflow to guarantee that the content is delivered on time and brand, Engatta makes creating content as streamlined and efficient as possible.

Content creation from mission impossible, back to a walk in the park.

Something about us

GX Software has a history of building solid content management solutions for more than 25 years.

Established in the late 90s, XperienCentral is still the leading content management platform with a large customer base of big brands like Nationale Nederlanden, PSV, De Volksbank, AholdDelhaize & Wageningen University.

After building BlueConic in the previous decade as a separate Customer Data Platform next to our Content Management System XperienCentral, we now see the need for a separate Content Operations Platform.

A team of highly skilled and experienced people in software development, content strategy and product design, is now working on Engatta.

Get the tour

If you want to know how Engatta can help your team, just drop your details to arrange a demo or content consultation.


Engatta is designed to help content editors, experience managers and heads of content with organizing their work.

What does Engatta enable you to do? Engatta helps you to manage projects, campaigns, epics and other content initiatives; create tasks, assign them and track progress on a board; place comments as you provide feedback, make suggestions or ask questions; write actual content inside Engatta and much more.

Engatta helps you streamline your operation and deliver value with content Got curious?

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