Different people are involved in every step of your digital marketing campaign. Creating, planning, reviewing, legal checks, publishing, the director wants to add his two cents, and after your campaign has finished, the content needs to be archived. Let’s be honest that doesn’t always work well.
To cut a long story short: sometimes there are dozens of people who have to express an opinion on the undoubtedly amazing content you have created. Suppose you work in an organization like this. In that case, it’s vital that you structure the necessary processes correctly and that the stakeholders don’t get in each other’s way—and above all, not in your way either.