With every digital publication, you find yourself facing numerous stakeholders who want to share their views and have a say. That goes from the various channel specialists to lawyers and corporate marketers, whose job includes ensuring that a campaign fits in with other brand communications.
Less time pressure
This organizational design will allow several stakeholders to perform their checks at the micro-content level. And that saves you a lot of work. It reduces time pressure because your colleagues can do the necessary reviews earlier, rather than just before the deadline.
The required channel-specific checks will also be completed more quickly. For instance, when you have the legal obligation to add a 'borrowing money costs money' label to an advertising message, that label will be available on file as approved micro-content. So the label itself won't have to be rechecked, but only if the label is published.
In turn, the channel specialists will be able to rely on the approved micro-content segments when compiling their channel communications. They will no longer have to search for images, pictures, texts, or CTAs that 'fit the brand' or edit them to create this brand fit, as every segment from your micro-content database will have already been approved.
Efficient and streamlined
You and your colleagues can create great content through an efficient and streamlined working process with an agile CMS. It involves professionals creating, managing, and approving agile content, which can then be safely incorporated into channel communications in accordance with all agreements made about this internally. This ensures that you control the omnichannel process and makes it possible to implement channel-specific communications efficiently.
And as a great added benefit, the use of an agile CMS also makes work processes in other systems more agile.