Omnichannel content is significantly different. Organizations need a greater granularity and higher flexibility to make content adaptive and contextual. Organizations need micro-content to compose experiences in an omnichannel context.
Content professionals need insights for guidance and building relevant interactions. Through integrated insights and customer data, content becomes smarter and tailored throughout the customer lifecycle.
Becoming adaptive means working adaptive and therefore adopting agile principles. Insights and progress need to have a continuous impact on content. We need to become adaptive to change.
We love to share our knowledge with you
See all news items
