Every organization wants to give customers seamless multi-experiences and delivering the relevant information they so much desire, which is why they need you. But feeding channels with loads of content is easier said than done, especially when you are the one responsible for it.
Did you know that if your organization offers just one product and 5 positioning variations on a website, you already manage 5 pieces of content? One for each positioning variant. Add another product and you’re already up to 10 pieces of content.
So how are you supposed to keep up with the ever-growing content demand? Well, the simple answer is this: you can’t. If you need to accelerate the production of content across all channels, macro content alone won’t cut it. What you need, is micro-content.
Making the shift starts with recognizing micro-content. You need to disentangle the content that’s already available within your organization. Finding that content starts by answering the following questions.
A lot of content lives within your organization, what types are they? Webpages, blogs, case studies, whitepapers, emails, webinars, podcasts, social media posts? And are there certain templates being used? List everything you can think of and check with your colleagues if you have everything.