Whether it’s business owners, product managers, or proposition marketers, they all want to bring their product or service to the market.
Business owners, product managers, proposition marketers: everyone wants to market their products and services. This means they need your expertise to connect with customers through the channel infrastructures. Makes sense, since you know everything there is to know about the channel(s) you’re responsible for. As the go-to person for your colleagues, collaboration becomes important. But whether you’re in a team with other channel specialists assigned to one business owner, or you are part of a digital team setting portfolio priorities per customer — one issue remains.
On the one hand, you are responsible for managing the interactions of your channel(s): this content is optimized for a specific channel to fit the needs of a customer in that channel. But you are simultaneously managing the micro-content used as building blocks: this content is not for one, but all channels.
As you can see, the processes of these two tasks are intertwined but their goals are completely different. Our advice? Liberate micro-content and manage it all from one harmonized place, so you only have to focus on managing interactions.