But what if you organize this whole process much more efficiently? Some of those stakeholders not only want to have a look at all the various brand communications but have a real need to do so. As most companies lack an agile CMS to manage their microcontent, the stakeholders need to review the macro content, i.e., every single publication. And that's not very efficient.
Why? Because in the publications on various channels, your organization may well use images, video footage, and texts in ten different ways. It's very cumbersome to check all those channels separately, but unfortunately, we still see that a lot. The same sentences and words are checked multiple times, and sometimes you have to explain a particular decision to four different people.
Fortunately, there is a solution to all this: an agile CMS. An agile CMS enables you to centrally manage all components (micro-content) of brand communication (macro-content). That way, your colleagues only have to give a thumbs up for a particular image or piece of text once instead of having to look at it six times.
But such an approach places specific demands on your organization. It requires a specialized editorial department that will manage the microcontent professionally and make it suitable to all the organization's channels, alongside channel-specific teams capable of handling content and implementing it into 'pixel-perfect' brand communications.