When it comes to smooth content operations, technology should collaborate seamlessly with people and processes. Yet, it's worth acknowledging that the tech landscape can be challenging to navigate. This blog is your friendly guide through the intricate tech territory, designed to assist content experts in their exploration.
Delivering top-notch content in a professional organization isn’t a straightforward task. As a content director, you manage many channels and dozens of content professionals throughout your organization. As a content editor, you also must find your way and role.
Navigating challenges becomes smoother with streamlined content operations. Central to this journey is the blend of effective people management and reliable content processes, as discussed in our previous blogs. Technology completes this trilogy. It can help you strategically plan, create, manage, and analyze your content operations.
However, there are also a couple of tech hurdles you've got to clear. The landscape of content channels and formats continues to expand, and the involvement of numerous stakeholders in your tech stack adds complexity. Managing multiple teams, content repositories, distribution channels, and diverse product and service lines has become a delicate balancing act for business organizations.
The solution seemed straightforward in the past – invest in a headless CMS, design systems, and structured content to enhance consistency and efficiency across the entire organization and its digital channels.
But the current landscape differs. Content teams now opt for an array of smaller tools, often sourced from various vendors, rather than relying on one comprehensive system.
Why the change of heart? Well:
Yet, despite these evolving needs, no single software vendor has demonstrated the capability to provide all or nearly all these tools to the market with the required level of quality.